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Insights for Builders
Honest writing about starting and growing businesses - from the team and community members doing it in real time.
PositioningMarketing
Positioning Is Not Your Tagline
Most founders confuse positioning with branding. They're not the same thing - and getting this wrong is why good businesses get ignored.
15 Mar 20266 min read
ValidationStrategy
Why Validation Comes Before Everything Else
Most first-time founders skip validation because they're afraid of what they'll find. Here's why that is the single most expensive mistake you can make.
1 Mar 20265 min read